With the rise of social media came the rise of a new type of marketing- what is often called buzz marketing. TechTarget defines buzz marketing as “a viral marketing technique that is focused on maximizing the word-of-mouth potential of a particular campaign or product, whether that is through conversations among consumers’ family and friends or […]
Author: Chris Deardorff
Harnessing the Power of Word-of-Mouth Marketing
Brand advocacy, or positive word-of-mouth marketing from customers, can be extremely powerful as a marketing method. Just as negative remarks or criticism from steer people away from a company or brand, positive messages can draw people in. In fact, word-of-mouth marketing has often proven to have a bigger impact than marketing messages from the company […]
4 Secrets to Creating Hashtags That Will Get Trending
Any marketer hoping to generate buzz on social media has probably dreamt of, or attempted to get a hashtag trending on Twitter. What is a trend on Twitter? Trending topics, which are determined by an algorithm, are the phrases or hashtags that are the most popular at a given time. You can see what is […]
5 Awesome KPIs for Brand Advocacy Campaigns
You just launched a brand advocacy campaign, but do you know how to measure its success? A crucial part of any marketing campaign is developing a method for measuring its effectiveness. There are many different metrics you can capture in social media marketing efforts, but when it comes to brand advocacy in particular, there are […]
5 Creative Ways to Use Hashtags
Any social media marketer knows that hashtags are a very important part of getting increased visibility and driving engagement. Now more than ever, organizations and brands using hashtags on social media to create brand awareness. An analysis of the world’s top 100 brands and their activity revealed that out of the tweets posted by these […]
6 Ways That Organizations Can Incentivize Brand Advocates
For organizations adopting a brand advocacy strategy, finding brand advocates is just the beginning. A big part of keeping brand advocates onboard and engaged is incentivizing them. While some organizations may be pursuing a short-term, one-off brand advocacy strategy focused around a particular campaign, those that wish to build long-term, loyal brand advocates must build […]
4 Ways Marketers Can Effectively Engage Millennials
In this day and age, where content is being created and disseminated at whirlwind speeds, companies often find themselves getting lost in the chaos. Social media has changed the shape of marketing, and the demographic that uses social media the most- millennials- are also the people that companies are struggling to engage with the most. […]
5 Reasons Your Organization Needs Brand Advocates
When it comes to promoting small enterprises, organizations, and teams, competition is fiercer than ever. This growing competition makes the cost for acquiring and keeping customers and fans higher than ever, and organizations are seeking new, cheaper alternatives. One of the best ways for managing these costs is through the leverage of brand advocates. A […]
Updated Mobile Apps Launched!
If you had been waiting for the release of our latest mobile app, wait no longer as today we have released our Updated Fanzee Apps on both the App Store for OSX and the Google Play store! This update includes many of the features that our users have been asking for and greatly increases potential […]
The Buzz Behind Viral Marketing
It is safe to say that the rise of social media has greatly changed the shape of marketing. One buzzword that is now heard often is viral marketing. What exactly is viral marketing? It is a marketing strategy that relies on the use of pre-existing social networks to promote a product or a company. The […]
