Brand advocacy, or positive word-of-mouth marketing from customers, can be extremely powerful as a marketing method. Just as negative remarks or criticism from steer people away from a company or brand, positive messages can draw people in. In fact, word-of-mouth marketing has often proven to have a bigger impact than marketing messages from the company […]
Author: Chris Deardorff
4 Secrets to Creating Hashtags That Will Get Trending
Any marketer hoping to generate buzz on social media has probably dreamt of, or attempted to get a hashtag trending on Twitter. What is a trend on Twitter? Trending topics, which are determined by an algorithm, are the phrases or hashtags that are the most popular at a given time. You can see what is […]
5 Creative Ways to Use Hashtags
Any social media marketer knows that hashtags are a very important part of getting increased visibility and driving engagement. Now more than ever, organizations and brands using hashtags on social media to create brand awareness. An analysis of the world’s top 100 brands and their activity revealed that out of the tweets posted by these […]
6 Ways That Organizations Can Incentivize Brand Advocates
For organizations adopting a brand advocacy strategy, finding brand advocates is just the beginning. A big part of keeping brand advocates onboard and engaged is incentivizing them. While some organizations may be pursuing a short-term, one-off brand advocacy strategy focused around a particular campaign, those that wish to build long-term, loyal brand advocates must build […]
4 Ways Marketers Can Effectively Engage Millennials
In this day and age, where content is being created and disseminated at whirlwind speeds, companies often find themselves getting lost in the chaos. Social media has changed the shape of marketing, and the demographic that uses social media the most- millennials- are also the people that companies are struggling to engage with the most. […]
5 Reasons Your Organization Needs Brand Advocates
When it comes to promoting small enterprises, organizations, and teams, competition is fiercer than ever. This growing competition makes the cost for acquiring and keeping customers and fans higher than ever, and organizations are seeking new, cheaper alternatives. One of the best ways for managing these costs is through the leverage of brand advocates. A […]
Updated Mobile Apps Launched!
If you had been waiting for the release of our latest mobile app, wait no longer as today we have released our Updated Fanzee Apps on both the App Store for OSX and the Google Play store! This update includes many of the features that our users have been asking for and greatly increases potential […]
The Buzz Behind Viral Marketing
It is safe to say that the rise of social media has greatly changed the shape of marketing. One buzzword that is now heard often is viral marketing. What exactly is viral marketing? It is a marketing strategy that relies on the use of pre-existing social networks to promote a product or a company. The […]
Fanzee working with #10 CU Buffs Football and Athletic Programs
Fanzee’s proud to announce that we will be working with the #10 in nation University of Colorado Buffaloes Football and Athletic Programs. This is a very exciting step for Fanzee and we look forward to helping the University of Colorado take fan engagement to the next level in the coming months! Stay tuned for more updates on this collaboration. […]
