3 Benefits of Social Listening

If we could chalk social media advocacy up to one simple sentence, it would probably be: getting people talking about a brand or organization. A lot of the focus when it comes to developing a social media advocacy strategy centers around how to do this. But an important question to consider is this: “If people […]

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The Foggy Future of Influencer Marketing

Recently, celebrity influencers have come under a bit of fire. The Fyre Festival incident, for example, shed light on the potential inauthenticity of celebrity influencers and the possible legal issues associated with celebrity endorsements on social media. In March, the FTC sent out more than 90 letters reminding celebrity influencers that they should clearly and […]

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5 Reasons People Unfollow Brands

When used effectively, social media can be an extremely powerful tool for brands to engage with consumers and build large, dedicated audiences. That being said, it can be difficult for brands to properly engage with consumers on social media. Building a successful social media marketing strategy requires companies to understand why people unfollow brands on […]

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