Understanding the Players in Buzz Marketing

With the rise of social media came the rise of a new type of marketing- what is often called buzz marketing. TechTarget defines buzz marketing as “a viral marketing technique that is focused on maximizing the word-of-mouth potential of a particular campaign or product, whether that is through conversations among consumers’ family and friends or […]

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5 Reasons People Unfollow Brands

When used effectively, social media can be an extremely powerful tool for brands to engage with consumers and build large, dedicated audiences. That being said, it can be difficult for brands to properly engage with consumers on social media. Building a successful social media marketing strategy requires companies to understand why people unfollow brands on […]

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