10 High Impact Motivators That Drive Consumer Behavior (Infographic)

What does it take to maximize customer value? Research from Harvard Business Review has shown that maximizing customer value requires more than ensuring customer satisfaction- it requires forming an emotional connection with customers. This means tapping into their motives and deeper, and sometimes unspoken emotional needs. Many companies, however, either do not realize that forming this emotional connection is important, or they do not know how to make it happen.
The first step in getting consumers to form an emotional connection with the brand is understanding what exactly those key motivators are. People are motivated by many things,  but here are ten high-impact motivators that drive people to connect emotionally with brands, and as a result, significantly affect customer value: