3 Benefits of Social Listening

If we could chalk social media advocacy up to one simple sentence, it would probably be: getting people talking about a brand or organization. A lot of the focus when it comes to developing a social media advocacy strategy centers around how to do this. But an important question to consider is this: “If people […]

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The Power of Employee Advocacy

If you have read any of our blog posts, you are no stranger to the power that social media advocacy from loyal customers. Many companies are now trying to take advantage of this powerful marketing method. That being said, there is a huge source of brand advocates that many employers are overlooking in their efforts- […]

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The Power of Micro-Influencer Marketing

Today, influencer outreach is a major aspect of many social media marketing strategies. That being said, the actual impact of influencer marketing may start to dwindle, as more and more people become skeptical of the authenticity of influencers after incidents like the Fyre Festival. Where exactly are influencer marketing strategies missing the mark? The biggest […]

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10 High Impact Motivators That Drive Consumer Behavior (Infographic)

What does it take to maximize customer value? Research from Harvard Business Review has shown that maximizing customer value requires more than ensuring customer satisfaction- it requires forming an emotional connection with customers. This means tapping into their motives and deeper, and sometimes unspoken emotional needs. Many companies, however, either do not realize that forming […]

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What You Can Learn from BCG’s Brand Advocacy Index

Nowadays, many companies know that word-of-mouth is very important. Recommendations from consumers- brand advocates- can have a huge positive impact on sales. Still, companies are struggling to actually measure brand advocacy in the market, and to demonstrate its impact. For that reason, the Boston Consulting Group created a tool called the Brand Advocacy Index (BAI), […]

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