3 Ways To Play With Referral Marketing

Referral Marketing (RM) is an age-old tradition; imagine the chariot races during Ancient Roman Times when gossip-mongering merchants influenced a gladiator’s outcome in the games. Marketing concepts remain true to their origins; we’ve simply digitized a platform in which to use them. Whether taking to the streets to persuade political loyalty of a Colosseum contender, or mass sharing […]

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3 Benefits of Social Listening

If we could chalk social media advocacy up to one simple sentence, it would probably be: getting people talking about a brand or organization. A lot of the focus when it comes to developing a social media advocacy strategy centers around how to do this. But an important question to consider is this: “If people […]

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4 Ways Brands and Organizations Can Create Successful Advocacy Programs

It is becoming more important than ever for brands and organizations to create special connections with their customers. Many companies and organizations are turning to brand advocacy to foster these relationships. Brand advocates are loyal customers that become third-party cheerleaders for the company or organization, spreading the word to their friends and social media networks, […]

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