3 Ways To Play With Referral Marketing

Referral Marketing (RM) is an age-old tradition; imagine the chariot races during Ancient Roman Times when gossip-mongering merchants influenced a gladiator’s outcome in the games. Marketing concepts remain true to their origins; we’ve simply digitized a platform in which to use them. Whether taking to the streets to persuade political loyalty of a Colosseum contender, or mass sharing […]

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4 Ways Brands and Organizations Can Create Successful Advocacy Programs

It is becoming more important than ever for brands and organizations to create special connections with their customers. Many companies and organizations are turning to brand advocacy to foster these relationships. Brand advocates are loyal customers that become third-party cheerleaders for the company or organization, spreading the word to their friends and social media networks, […]

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