What You Can Learn from BCG’s Brand Advocacy Index

Nowadays, many companies know that word-of-mouth is very important. Recommendations from consumers- brand advocates- can have a huge positive impact on sales. Still, companies are struggling to actually measure brand advocacy in the market, and to demonstrate its impact. For that reason, the Boston Consulting Group created a tool called the Brand Advocacy Index (BAI), […]

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7 Drivers of Brand Authenticity

In a study conducted by the Boston Consulting Group that surveyed 2,500 American consumers found that being authentic was one of the main qualities they said would attract them to a brand. But exactly does it mean for a brand to be authentic? Is being perceived as authentic a goal worth pursuing? And what specific […]

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4 Ways Brands and Organizations Can Create Successful Advocacy Programs

It is becoming more important than ever for brands and organizations to create special connections with their customers. Many companies and organizations are turning to brand advocacy to foster these relationships. Brand advocates are loyal customers that become third-party cheerleaders for the company or organization, spreading the word to their friends and social media networks, […]

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