10 High Impact Motivators That Drive Consumer Behavior (Infographic)

What does it take to maximize customer value? Research from Harvard Business Review has shown that maximizing customer value requires more than ensuring customer satisfaction- it requires forming an emotional connection with customers. This means tapping into their motives and deeper, and sometimes unspoken emotional needs. Many companies, however, either do not realize that forming […]

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What You Can Learn from BCG’s Brand Advocacy Index

Nowadays, many companies know that word-of-mouth is very important. Recommendations from consumers- brand advocates- can have a huge positive impact on sales. Still, companies are struggling to actually measure brand advocacy in the market, and to demonstrate its impact. For that reason, the Boston Consulting Group created a tool called the Brand Advocacy Index (BAI), […]

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7 Drivers of Brand Authenticity

In a study conducted by the Boston Consulting Group that surveyed 2,500 American consumers found that being authentic was one of the main qualities they said would attract them to a brand. But exactly does it mean for a brand to be authentic? Is being perceived as authentic a goal worth pursuing? And what specific […]

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Brands- They’re Just Like Us!

People of any generation can relate to the cringe felt when a member of an older generation tries to inject the current “hip” language into conversation. For millennials, it looks a lot like an older aunt saying that her dinner is “on fleek” or a parent saying that an outfit is “goals AF”. Coming from […]

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Understanding the Players in Buzz Marketing

With the rise of social media came the rise of a new type of marketing- what is often called buzz marketing. TechTarget defines buzz marketing as “a viral marketing technique that is focused on maximizing the word-of-mouth potential of a particular campaign or product, whether that is through conversations among consumers’ family and friends or […]

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