The Foggy Future of Influencer Marketing

Recently, celebrity influencers have come under a bit of fire. The Fyre Festival incident, for example, shed light on the potential inauthenticity of celebrity influencers and the possible legal issues associated with celebrity endorsements on social media. In March, the FTC sent out more than 90 letters reminding celebrity influencers that they should clearly and […]

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Understanding the Players in Buzz Marketing

With the rise of social media came the rise of a new type of marketing- what is often called buzz marketing. TechTarget defines buzz marketing as “a viral marketing technique that is focused on maximizing the word-of-mouth potential of a particular campaign or product, whether that is through conversations among consumers’ family and friends or […]

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