10 High Impact Motivators That Drive Consumer Behavior (Infographic)

What does it take to maximize customer value? Research from Harvard Business Review has shown that maximizing customer value requires more than ensuring customer satisfaction- it requires forming an emotional connection with customers. This means tapping into their motives and deeper, and sometimes unspoken emotional needs. Many companies, however, either do not realize that forming […]

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The Foggy Future of Influencer Marketing

Recently, celebrity influencers have come under a bit of fire. The Fyre Festival incident, for example, shed light on the potential inauthenticity of celebrity influencers and the possible legal issues associated with celebrity endorsements on social media. In March, the FTC sent out more than 90 letters reminding celebrity influencers that they should clearly and […]

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4 Ways Brands and Organizations Can Create Successful Advocacy Programs

It is becoming more important than ever for brands and organizations to create special connections with their customers. Many companies and organizations are turning to brand advocacy to foster these relationships. Brand advocates are loyal customers that become third-party cheerleaders for the company or organization, spreading the word to their friends and social media networks, […]

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