The Foggy Future of Influencer Marketing

Recently, celebrity influencers have come under a bit of fire. The Fyre Festival incident, for example, shed light on the potential inauthenticity of celebrity influencers and the possible legal issues associated with celebrity endorsements on social media. In March, the FTC sent out more than 90 letters reminding celebrity influencers that they should clearly and […]

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5 Reasons People Unfollow Brands

When used effectively, social media can be an extremely powerful tool for brands to engage with consumers and build large, dedicated audiences. That being said, it can be difficult for brands to properly engage with consumers on social media. Building a successful social media marketing strategy requires companies to understand why people unfollow brands on […]

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4 Ways Companies and Organizations Can Create Successful Advocacy Programs

It is becoming more important than ever for brands and organizations to create special connections with their customers. Many companies and organizations are turning to brand advocacy to foster these relationships. Brand advocates are loyal customers that become third-party cheerleaders for the company or organization, spreading the word to their friends and social media networks, […]

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